Want to reach millions of potential customers online? The Google Search and Display Networks are both your fastest and easiest ways to get there — explaining why the majority of small to midsized companies make use of Google Ads.

If you’ve heard that Google Ad campaigns cost most small to midsized businesses something in the region of $10,000 a month, that can be intimidating, especially if you are considering Google Ads for the first time. You do not need to commit to any specific budget, however, as Google Ads allows advertisers to take control.

On the Google Search Network, you can expect to pay $1 to $2 per click, depending on your field, while the cost dips below $1 for their Display Network, which will allow your ads to be visible on thousands of different sites. With this flexible advertising system, you can increase or decrease your budget at any time.

Potential advertisers have to consider their costs, of course, but they should also look ahead to earnings. Every dollar your business spends on Google Ads will, on average, make you $8 more. What does it cost to advertise on Google Ads? If you do it right, much less than you’ll make.